SureGifts, Africa’s premier gift card shop and aggregator has recorded an increase in corporate gift card orders for Nigerian-based employees. The company, which commenced business focusing on individuals, is expanding to take on more corporate rewards and loyalty initiatives from organizations across Nigeria.
More human resource managers, marketing and finance heads and procurement teams are looking to SureGifts to provide bespoke reward solutions for different events, especially during this end-of-year season. Some of these events include retreats, long service awards, birthdays, anniversaries, employee of the month, giveaway campaigns, etc.
“Executive decision makers are choosing gift cards over rice and oil this year because of its ease of use. No one wants to be burdened with the stress of figuring out corporate gift ideas or having to haggle prices of rice, oil, chicken, cake, phones and other traditional gift items. Also, price inflation has played a huge part in the decision to go with gift cards this year. The prices of traditional gift items have gone up and the quality of some of these items decline. However, with gift cards, prices never waver”, said the Managing Director of SureGroup, Omolara Awoyemi.
Omolara explained further how SureGifts serves as the best solution for corporate rewards, loyalty programs and channel incentives.
“In Nigeria, gift cards are proving to be more effective for many reasons. Its customizability, portability (can also be delivered via e-mail) and limitless access have been some of the reasons why HR managers go for this solution. Also, rather than restricting employees to rice, oil, cakes, etc., gift cards give the freedom of choosing gifts from an infinite range of items from some of the biggest stores across Nigeria including Jumia, SPAR, Samsung, Filmhouse Cinemas, Hubmart, Ruff and Tumble, Game, Startimes, etc. Recipients can even pay their utility bills with them. With gift cards, companies no longer have to worry about the size, colour or how trendy and functional a gift is.”
Although Nigeria still has a long way to go in terms of adoption of gift cards, SureGifts has positioned to help individuals and corporates make gifting, rewards and loyalty hassle-free.